Matthew Magruder

Revenue Systems Builder

I turn messy growth into measurable revenue.

9 years·$5M directed

Explore the work
10×lower CPL
2.3×revenue
Projected31×value / spend

Selected work · 01–04

Big numbers.
Clear stories.

A selection of growth problems solved across service businesses, healthcare, and hospitality. Open each receipt for the thinking behind the number.

01
Homecare Bosses10×

lower cost per lead

$30 CPL → $3 CPL

Paid media · Lead quality

Reworked acquisition around the offer, audience signals, and what the sales team actually needed, not just cheaper clicks.

Open the case note
Constraint

High lead cost and uneven quality.

Move

Aligned campaign decisions with lead feedback and sales readiness.

Outcome

Reduced CPL by 10× while improving average lead quality.

02
Sessions Retreat2.3×

revenue in one year

Hospitality growth system

Rebrand · Hospitality · Growth

Helped turn a California hotel rebrand into an integrated growth program spanning positioning, campaigns, and demand.

Open the case note
Constraint

A property with more potential than its market story conveyed.

Move

Connected the rebrand to acquisition, event, and campaign execution.

Outcome

Revenue increased 2.3× in one year.

03
Advanced DentistryProjected31×

five-year value / ad spend

$22,634 spend → $718,680 estimated five-year patient value

Google Ads · Dental · Local growth

Built paid search around patient value and downstream economics, making the business case visible beyond front-end lead cost.

Open the case note
Constraint

Acquisition needed to connect spend to long-term patient value.

Move

Ran and measured a focused dental Google Ads campaign.

Outcome

Projected a 31× five-year value-to-spend ratio from $22,634 in ad spend.

04
Ojo Bookkeeping4.8×

client acquisition

Performance sustained over two years

Full funnel · Sales alignment

Connected lead generation with sales handoffs, follow-up, and operational capacity so growth could hold, not merely spike.

Open the case note
Constraint

Marketing and sales needed to operate as one acquisition system.

Move

Improved the path from demand generation through client conversion.

Outcome

Increased client acquisition 4.8× and maintained performance for two years.

1,082 MQLs generated✦$5M in marketing budgets directed✦≈5 hours saved per AI user weekly✦1,082 MQLs generated✦$5M in marketing budgets directed✦≈5 hours saved per AI user weekly✦

How I work

Find the constraint.
Build the system.
Measure what moves.

01

Find the signal

Campaign data, customer language, sales feedback, and operational reality reveal the real bottleneck.

02

Connect the system

Ads, offers, landing pages, intake, follow-up, reporting, and team execution are designed to work together.

03

Run the loop

Test, listen, scale, pause, and iterate, using business outcomes rather than vanity metrics as the scorecard.

One operator.
Four connected lenses.

  • 01Paid acquisitionGoogle · Meta · LinkedIn · Amazon
  • 02Client strategyExecutive communication · Account growth
  • 03AI workflowsResearch · Reporting · QA · Automation
  • 04Team executionCreative · Web · SEO · Lifecycle

About Matthew

Strategy, execution, and commercial judgment, all from one seat.

I'm a marketing strategist, paid media leader, and AI-enabled growth operator with nine years of experience turning scattered activity into coherent revenue systems.

My sweet spot is the space between channels: where acquisition meets conversion, follow-up, reporting, client communication, and the team responsible for making it all real.

MagruderMedia

Built and operated a consulting practice, owning acquisition, strategy, delivery, and retention.

CNV Creative

Chief Marketing Strategist and Senior Account Manager directing cross-functional specialists and high-visibility campaigns.

Autopopulate AI

Built a revenue-generating AI workflow product used by psychiatry clinics, saving users about five hours per week.

Selected contexts

Daymond John · Official NFL Fan Cruises · Healthcare · Hospitality · Local services · AI workflow products

Your move

Have a growth problem worth solving?

Open to senior marketing, growth, and client-strategy conversations, plus select consulting work.

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